It's a surefire way of getting good sales from their target audience though. I find it a bit gratuitous personally but hey it's nothing that you don't see on TV or the internet. You are right of course Basher, I think most self respecting parents wouldn't let their kids play it at home, but it's when they are round at their friends...well you can't keep tabs on them all the time.
Anyhow, I watched a couple of friends playing online X-Box 360 looked good fun. They were fighting it out on an airport apron. Pretty cool I thought with Jumbo's taxiing past etc. Didn't manage to have a go but I will do next time I get the chance.