A disappointed salesman of Coca Cola returns from his assignment to Israel.
A friend asked : Why weren't you successful with the Israelis?
The salesman explained
When I got posted , I was very confident that I would make a good sales pitch. But, I had a problem. I didn't know how to speak Hebrew. So, I planned to convey the message through three posters
First poster : A man lying in the hot desert sand .. totally exhausted and fainting
Second poster : The man is drinking our Cola
Third poster : Our man is now totally refreshed
And Then these posters were pasted all over the place
"Then that should have worked !!" said the friend
The hell it should have ?!! said the salesman
"I didn't realize that they read from right to left !!"