Now you're thinking like a cheap wease- er, a freedom-loving socialist, Comrade Viggen!
But really, that makes more sense than communism ever has. At first, one would say that the proletarian has not need to buy such things, thus foiling the Second Estate. But, the other proletarian feels that the lack of Valentine's-related goodies is a result of a lack of love on the first one's part. All attempts to explain that this is actually not true will fail. Thus, the Third Estate is more or less forced to spend much-needed money that could be spent on overthrowing the oppressive dicta- er, Communist Leadership, is spent on candy hearts.
So you actually raise a pretty good point.
Welcome to the world of sparking pointless soliloquies, Comrade Viggen.