Living in a high density service retired city, I see many ads, cards and ties with mini-medals on them. They are usually worn when there is business being conducted. Now, without a DD-214 form in hand, I don't know for a fact if they are telling me the truth. I am very pro military and would lean towards awarding contracts to someone who risked their life or outdid themselves in any fashion while serving - it shows the type of character I would want working for me or representing me. Now, tell me again how there is nothing to gain monetarily from misrepresenting your military record, or lack of it?
I mention the policeman and handicapped person because it clearly illustrates what someone can easily get away with with a few lies. We aren't talking free speech in these cases but how people use free speech to perform fraud.